A major in Marketing gives students the skills to build an effective marketing program while building trust and loyalty. Marketing graduates work in a variety of fields including manufacturing, research, public relations, advertising, brand management and more.
Marketing coursework includes:
Business faculty and students will help assess the environmental, social and economic impacts of corporations' operations following an invitation for Valparaiso to participate in the Global Reporting Initiative's Matchmaker program.
The Porter County 4-H has started implementing a marketing plan prepared by a team of Valpo MBA students during their spring semester course "The Customer Challenge."
Bruce MacLean, the founder of an education and technology training firm and a former executive of large multinational and mid-sized domestic corporations, has been named director of graduate programs in management at Valpo.
Additions
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