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Musa Pinar

Associate Professor of Marketing

Dr. Pinar joined Valparaiso University in August 2005. His teaching interests are: undergraduate courses- Marketing Management (Principles of Marketing), Marketing Research, Advertising, Consumer Behavior, Personal Selling and Sales Management, International Marketing, and Services Marketing; and MBA courses- Marketing Management (MBA foundation requirement), Marketing Strategy, Services Marketing, and International Marketing.

Dr. Pinar’s research interests are International Marketing and Marketing Strategies in Turkey (Developing Country), Services Marketing, Tourism Marketing and Tourist Behavior, ISO 9000 Certification and its Impact on Firm’s Performance and on Marketing Strategy, Gender Effect on Sales, Sales Management, and Recruiting for Sales Positions, Personnel and Customer Perceptions of Banking Service Quality and Measuring and Comparing Service Quality of Turkish banks, Extent of Marketing Orientation and Use of Trade shows in Turkey.

His research work has been published in such academic journals as Journal of Euromarketing, Tourism Analysis, Journal of Business and Society, Journal of Global Awareness, Services Marketing Quarterly, International Journal of Business and Public Administration. Dr. Pinar has presented his research at numerous national and international academic conferences and published his presentations in many conference proceedings.

Dr. Pinar is member of the Editorial Board, Tourism Analysis: An Interdisciplinary Journal and Anatolia: An International Journal of Tourism and Hospitality Research and reviewed papers for these journals. He has served as a Track Chair for American Society of Business and Behavioral Sciences conference and also reviewed papers for several academic conferences.

He received the Best Paper Awards at International Academy of Business and Public Administration conference in 2005 and at American Society of Business and Behavioral Sciences, 13th Annual Meeting in 2006.

Dr. Pinar has conducted several seminars in Turkey on marketing management, marketing strategy, services marketing, customer satisfaction, and competitive strategies. He initiated and organized the 1st Turkish Cotton, Textile and Apparel Symposium, May 21-22, 1998, Ankara, Turkey.

Dr. Pinar is a member of American Marketing Association, Midwest Marketing Association, Global Awareness Society International, Valparaiso Rotary Club, Indiana, and Gamma Sigma Delta (Professional Honor Society).

Prior to joining Valparaiso University in August of 2005, he was an associate professor of marketing at Pittsburg State University, Pittsburg, Kansas. At Pittsburg State University, Dr. Pinar received the Kelce College of Business Faculty Award for Excellence in Research in 2002 and was nominated to the Kelce College of Business Faculty Award for both Excellence in Research and Excellence in Teaching in 2003 at Pittsburg State University.